Accredited at “A++” grade (highest level as per modified criteria notified on 27.07.2017) by NAAC and Conferred “University with Potential for Excellence” status by UGC


Department :  University Business School

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Name:Dr. Bikram Jit Singh Mann
Areas of Interest / SpecializationMarketing Management; Strategic Management
e Mail:bikrammann@hotmail.com
Best Ten Publications: Mann, Bikram Jit Singh and Mandeep Kaur Ghuman (2014) "Scale Development and Validation for Measuring Corporate Brand Associations" Journal of Brand Management, (Palgrave), vol. 21, no.1. Kohli, Reena and Bikram Jit Singh Mann (2013), "Analyzing the likelihood and the impact of earnout offers on acquiring company wealth gains in India", Emerging Markets Review,(Elsevier), vol. 16, September. Mann, Bikram Jit Singh and Prabhjot Dutta (2013), "An Empirical Analysis of Resources in the Indian Pharmaceutical Industry", International Journal of Emerging Markets, (Emerald), vol. 8, no. 1. Mann, Bikram Jit Singh and Mandeep Kaur (2013), "Exploring branding strategies of FMCG, services and durables brands: Evidence from India", Journal of Product and Brand Management, (Emerald), vol. 22, no.1. Kohli, Reena and Bikram Jit Singh Mann (2012), "Analyzing Determinants of Value Creation in Domestic and Cross Border Acquisitions in India", International Business Review, (Elsevier), vol. 21, issue 6. Mann, Bikram Jit Singh and Reena Kohli (2012), "Do Brand Acquisitions Create Wealth for acquiring Company Shareholders? Evidence from India", Journal of Product and Brand Management, (Emerald), vol. 21, no. 4. Mann, Bikram Jit Singh and Reena Kohli (2011), "Target Shareholders' Wealth Creation in Domestic and Cross Border Acquisitions in India", International Journal of Commerce and Management, (Emerald), vol.21, no.1, pp. 63-81. Mann, Bikram Jit Singh and Sahni, Sunpreet (2011), "Inter-Relationship of Web Site Interactivity and Customer Outcomes: Building Trust in Internet Banking Web Site", Global Business Review, (Sage), vol. 12, no. 1, pp 99-115. Mann, Bikram Jit Singh and Reena Kohli (2009), "Impact of Mode of Payment and Insider Ownership on Target and Acquirer's Announcement Returns in India", Vikalpa, (IIM, Ahmedabad) Vol. 34, No. 4, October-December, pp 51-66. Mann, Bikram Jit Singh and Reena Kohli (2008), "An Empirical Analysis of Bank Mergers in India: A Study of Market Driven versus Non-Market Driven Mergers", Decision,(IIM, Calcutta), Vol. 35, No. 1, pp 47-72.
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