Accredited at “A++” grade (highest level as per modified criteria notified on 27.07.2017) by NAAC and Conferred “University with Potential for Excellence” status by UGC


Department :  University Business School

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Name:DR JASVEEN KAUR
Areas of Interest / SpecializationTeaching interests are varied aspects of Marketing Management & Services Marketing Strategy and Customer Relationship Management (CRM) & Employee Relationship Management (ERM) and Business Communication. Research interests are CRM & eCRM and ERM, Banking sector, Retail Management, Tourism & Hospitality Management.
e Mail:jasveenkaurgndu@gmail.com
Best Ten Publications:Updation under process
Awards and Honours:Updation under process